Liverpool Victoria is poised to sell its investment arm LV= Asset Management, according to reports.
The mutual friendly society has appointed Fenchurch Advisory to deal with the sale, The Financial Mail reports.
Its shortlist has been whittled down to four, including industry consolidators and asset managers seeking to build a presence in the UK.
LV = Asset Management manages more than £8bn, mostly on behalf of with-profits customers.
The report says the firm's chief executive Mike Rogers is keen to do a deal.
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