Short-term lender Omni Capital has appointed BBC Apprentice contestant Liz Locke as business development director.
Locke previously worked in investments for UBS and Deutsche Bank, alongside investing in and developing properties, and will take responsibility for promoting Omni's proposition to individuals, companies and intermediaries.
Locke made it to episode 10 of the series before being fired by Lord Alan Sugar for lacking a certain special quality he was looking for. He later apologised and admitted he regretted his decision.
In addition, Locke managed to secure one of the largest ever sales in the history of The Apprentice, signing a deal for baby products with a major retailer worth £99,000.
In addition, Omni Capital has appointed John Wheeler as sales director. Wheeler has 30 years experience in the financial market, most recently in short-term funding.
Omni Capital was formed last year as a joint venture between property firm CPC Group and Mortgage Centre IFA, offering short-term loans predominantly within the prime postcodes of London.
Paul Munford, managing director of Mortgage Centre IFA, says: "We were immediately impressed with Liz's strong financial background and the work she achieved at two of the world's largest global investment banks.
"In addition, John has one of the most impressive and experienced backgrounds in the sector. We now have an unrivalled team of professionals in place and we look forward to growing the business further with this powerful duo onboard."
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