Transact has broken the £10bn AUM figure with head of marketing Malcolm Murray attributing the wrap's successful growth story to its strong service credentials.
The landmark figure was hit at the end of last week, just short of 11 years since Transact was established.
"Business has picked up strongly recently, with more clients, IFAs and money coming in," says Murray (pictured). "We will continue to keep doing what we've been doing."
Murray also said the wrap has picked up business from ex-Macquarie customers but he said the principle driver of growth has been its robust service offering.
"The main driver has been the realisation that service is very important and people do not realise how good it is until they have tried it," he says. "Service comes at a premium."
Transact has reduced its charges twice recently with a further reduction due next January.
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