Axa's Elevate has amended its explicit standard pricing structure for high value accounts in response to growing demand from advisers.
The platform has introduced two additional tiers to its standard pricing structure which will see accounts between £2.5m and £5m priced at 22bps and all accounts in excess of £5m priced at 14bps.
Previously, all accounts in excess of £1.5m were priced at 30bps. Accounts between £1.5m and £2.5m will still be priced at 30 bps.
The new charges came into effect from 1 February.
Elevate says the amendments to its explicit standard pricing structure are due to growing demand from advisers placing business on behalf of high value clients and the platform's "significant growth" last year.
It says the additional pricing tiers will improve its competitive position for larger cases.
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