Alan Easter, strategy, product and development director at Honister Capital, has called on advisers to rally around AIFA during the transition to RDR and ignore those who make vocal exits from the trade body.
He said advisers who exit AIFA due to the RDR will be forgotten quickly, and IFAs must work together to tackle the pensions crisis.
"People will be making loud exits on the blogs and through the pink sheets," Easter said at the launch of AIFA and Prudential's Financial Planning Through Retirement benchmarking study.
"Just ignore them. They are having their 15 minutes of fame, and we will not remember who they are in five years' time."
FSA CEO Hector Sants said earlier this week losing up to 30% of IFAs as a result of the RDR was 'acceptable'.
Easter said he found those comments ‘sickening' and ‘distasteful', but called on advisers to pull together.
"The state pension is a Ponzi scheme, and the private sector has to step up," he said.
"Only IFAs and whole of market businesses can tackle the decumulation problem, and if everyone who should have an annuity knocked on our doors for advice next week, we could not cope with the demand.
"This unloved, unappreciated and over-regulated band of brothers must support AIFA at this time."
AIFA's report found 85% of IFAs would offer any consumer advice regardless of the size of their pension pot. Only a third would conduct a full advice process for clients with under £25,000.
Its research found the RDR will not stop IFAs advising low net worth clients but "the type of advice likely to be offered will be adapted to the client's situation with asset size and client wishes the main driver of approach".
The research also predicts annuity desk-style operations geared towards limited or non-advice models will be attractive to advisers with clients with small pension pots. It anticipates growth in this area of the market post-RDR.
The report says whilst At Retirement business is ‘of great importance' to IFA businesses, few firms have a specific proposition for this area.
It found advice tends to focus on retirement itself rather than ten or 15 years into retirement.
Editor: We have removed the comments from this story as there appeared to be some confusion about whether Mr Easter was talking about IFAs leaving the industry or AIFA. He has confirmed he was referring to advisers leaving AIFA and we have amended the article accordingly.
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