Axa Wealth has unveiled plans to expand its wrap proposition Elevate into the Asian market.
Speaking at a briefing in central London, group CEO Henri de Castries said the Elevate proposition can be adapted elsewhere around the world, with Axa Wealth CEO Mike Kellard saying the firm is looking to export the technology underpinning its wrap to Asia.
"One obvious place is Asia where distribution is different but where people are keen to have platforms to distribute mutual funds in an efficient way," said Kellard in answer to a question about the global expansion of Elevate. "I think Asia will be the first place."
Kellard added rather than establishing offices in Asia, the expansion will likely consist of exporting the technology and software underpinning the Elevate platform.
Meanwhile, both Castries and Kellard emphasised the core role both Elevate and Axa Wealth's multi-manager offering Architas will play in the newly-restructured Axa Wealth following completion of the Resolution deal.
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