Living Time beefs up IFA sales tools

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Fixed-term annuity provider Living Time has boosted its online tools for IFAs as part of its campaign to promote more flexibility within the annuity market.

Living Time's Offer More Options website now has enhanced features and content such as e-mail templates, posters and reports, some of which can be personalized with the IFA's own brand. The provider launched the ‘Offer More Options' campaign two years ago, claiming too many retirees were buying lifetime annuities unaware of other options, when different products may have been suitable. "IFAs have been keen for us to help them modernise their advice processes in a way that helps them understand more about their retiring clients, which helps them do a better job and stand out from riva...

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