A new video highlighting the importance of IFAs and the challenges facing the industry as a result of the RDR has been posted on YouTube.
Put together by adviser search portal CherryFind, the video was posted on the eve of a Commons debate on the RDR today.
It focuses on figures from the FOS showing how few complaints are related to IFAs and predictions from providers on the numbers that may leave the industry post RDR.
At one point during the video, which has been viewed 233 times since being uploaded on Monday, it is explained how advisers can offer consumers something very different to the banks.
It says: "High street banks, building societies and other companies use advertising and marketing to tempt consumers away from taking impartial advice.
"This can mean that you risk losing out financially through not being helped properly when you make some of the biggest financial decisions of your life.
"Generally, banks etc. offer only their own mortgage and financial products and services - whereas ‘independent' or ‘impartial' advisers can look across the market and hence have access to a much wider choice - thus the options available to consumers are significantly increased, as impartial advisers can find the best provider for each of your needs."
It finishes by calling on the government and regulators to look again at the changes being proposed and to make sure impartial advice is safeguarded.
‘Important to have an anchor’
Report to be written by TPR
Lack of innovation for solutions
Some 2,000 consumers affected