BBC's Panorama 'exposé' of pension charges earlier this week was just a Cheryl Cole short of 'tabloid rubbish', according to one biting Tweet. There were more...
IFAonline has perused Monday's Twitter feed and picked the very best of what was said:
Martinbamford: Thank you #panorama. 1st new client this morning as direct result. Wants a full review of their pension.
Andycaterer: #panorama was great for IFAs. People need advice. DIY pensions and pensions sold by banks should carry a health warning.
FSMarketingGuru: There has not been too much fall out from the Panorama prog maybe true investors just don't get it - more boring pensions stuff perhaps?
ILCUK: A lack of panorama in the BBC's pensions analysis
TheParaplanner: Bloody hell. You might as well say pensions make you impotent.
SarahModlock: Panorama on pensions charges was very good but as no solutions were given I hope they don't put even more people off saving for retirement.
GaryParkinson: Panorama pensions piece starts with awful extended sky-diving riff: "It's far more interesting than pensions". Nice sell.
AbsolutePara: I'm going to rethink having BBC News RSS feed on my website after their shocking piece of journalism about pensions on #panorama
Hedleyasset: the real scandal is BBC final salary pensions funded entirely by you and me #Panorama
Palmfc: Outraged at #panorama. Totally biased, dumbed down view of pensions, charges and the advice process. Penny + Jeremy should be ashamed!
TheParaplanner: #Panorama? chance to have a decent debate on pensions replaced by tabloid rubbish, only Cheryl Cole missing
Timidheathen: Panorama have just used dogs to demonstrate something about pensions. I didn't understand it, but it was ace.
But top tweeting kudos has to go to Hargreaves Lansdown's Tom McPhail, who featured in the programme only to be, he claims, badly misquoted:
PensionsMonkey: Right, well, if anyone saw Panorama, all I can say is I'm sorry.
PensionsMonkey: About the only good thing about the programme was it didn't mention Hargreaves Lansdown.
Philip Calvert, founder of social networking site IFALife, says Monday night's reaction to Panorama demonstrates the power of Twitter.
"Twitter is proving to be the most phenomenal networking and best practice tool for IFAs," he says.
As well as providing a space for instant discussion between IFAs, Twitter and social networking in general gives IFAs the chance to communicate better with consumers, Calvert believes.
"It is the new way for IFAs to obtain referrals. There is a whole new generation of people who will use Twitter to see what their IFA is like," he adds.
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