The Personal Finance Society (PFS) has appointed 21 financial planners as ‘Chartered Champions' to promote the professional status across the UK.
Representatives will meet with consumers, IFA firms and individual financial planners as local advocates for chartered accreditation for their respective regions.
The Champions will host business dinners and other events for chartered financial planners to forge links with the local community.
They will also use chartered Connections Clubs to establish links between other chartered professions.
Fay Goddard, PFS chief executive, says the tour coincides with demand from consumers for financial advisers and planners who can demonstrate their professional expertise.
"Consumers want to deal with individuals and firms who provide first-class service and trusted advice that helps them meet their financial goals," she says.
"As excellent advocates for the profession, the chartered champions we have selected are passionate about the sector, the benefits that Chartered status brings and very eager to get involved in the development of the financial planning profession."
The UK tour includes visits to Birmingham, London, Manchester and Yorkshire, as well as to more than 10 other cities, towns or regions.
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