The transition to adviser charging is increasingly focussing advisers' attention ahead of the RDR deadline while concern over qualifications wanes, according to research from L&G.
Among 343 advisers surveyed, 67% said the move from a commission-based model is the area where they most need extra provider support; an increase of 5% on the insurer's previous RDR Census.
By comparison, the number of adviser who said training and qualifications was their biggest concern fell 3%.
However, with 78% of votes, qualifications still topped the list of areas where advisers want additional provider help.
L&G says the trend is towards the industry feeling it has the professionalism side of RDR "under control" but is now realising the "significant" commercial challenges presented by adviser charging.
However, advisers uneasy about how clients will react to fees can take heart from other recent findings by L&G. They show six out of 10 consumers will pay for advice on top of product charges for complex services.
In a survey of 4,000 consumers, PricewaterhouseCoopers found fewer than a third of people would feel confident buying complex products such as bonds, pensions, annuities and SIPPs directly. For equity ISAs, 55% said they are happy to buy without advice.
The characteristic consumers deemed most important when selecting an adviser is they are motivated to "advise in my best interest".
Danny Wynn, L&G RDR and commercial director, savings, says: "I believe this shows advisers must be able to clearly demonstrate the value they are adding and the effort involved in delivering financial advice, whilst the move to adviser charging itself should remove the perception of bias and conflicts of interest."
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