Skandia is to be partner sponsor of the Travis Perkins Senior Masters golf Tournament, as it looks to further build its brand in the sports industry.
The insurer will hold a pro-am competition for key financial advisers prior to the competition which takes place at Woburn Golf Club from 3 - 5 September.
Its tie-up with the European Senior Golf Tour continues a relationship with the Masters tournament started in 2009 and adds to the group's branding activity in the world of sailing where it currently sponsors the British Olympic sailing team.
"We were delighted by the feedback from financial advisers who attended the tournament last year, and the reaction from the public who came along to the event and had the opportunity to find out more about Skandia through our on-course advertising and exhibition in the tented village," says Skandia senior campaigns manager Jo Gilbey.
SM&CR is the big one
Asset class outlook
Left Dentons after 30 years
To 'future-proof advice firms'