Prudential's chief executive of UK and Europe Rob Devey has been appointed to lead the group's planned integration of its Asian business with the AIA Group.
Taking up the new role with immediate effect, Devey will continue to have board level oversight and responsibility for Prudential UK and Europe.
However, to ensure the continued delivery of the UK strategy, Pru has named new deputy chief executives of its UK and Europe operations.
Pru's retail life and pensions managing director Barry O'Dwyer and finance managing director Andrew Crossley have become the new co-chief executives, with day-to-day responsibility for the operational management of the business.
Devey has strong experience in large-scale integrations. He was responsible for the combination of the retail banking operations of Halifax and Bank of Scotland, as well as integration of the direct channels of HBOS and Lloyds.
"As we move into planning the integration of AIA and PCA, I am very pleased to announce Rob's appointment as integration leader. He will report directly to me in this role," Pru group CEO Tidjane Thiam says.
"The appointment of an executive director to lead this effort is a clear indication of how crucial a successful integration is for the future of our company."
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