Tenet rebrands following adviser feedback

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Tenet is undergoing a re-brand as it looks to simplify its corporate structure by bringing its component businesses under three new identities.

The realignment - which Tenet says is being implemented following feedback from advisers - goes live on 1 March. Under the re-jig, the new group structure comprises Tenet Connect (formerly Interdependence and M&E), Tenet Select (formerly Tenet Support Services) and Tenet Lime (formerly Lifetime Insurance Mortgage Experts and Premier Partnerships). The three brands will be incorporated in a new logo. Underpinning the new identity is a simplified website, including a directory for consumers to find their nearest adviser. A refreshed private extranet site is planned for later in the y...

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