Aviva is removing initial charges from its newly-reopened wrap proposition from 15 February to the end of the year.
It says there will be no initial charge on new contributions invested in any Aviva Wrap portfolios.
Additionally, the insurer is adding 13 funds from asset managers including Investec and Cazenove, taking the total funds available toward 1,500. Aviva plans to have 2,000 on the platform by the end of 2010.
"The RDR and the move to adviser charging in 2012 will be a huge challenge and opportunity for advisers, and the Aviva Wrap and Sipp will help advisers demonstrate their professionalism and the value of independent advice," Aviva head of investments marketing Anthony Rafferty says.
"Both platforms have an important role to play in providing financial solutions, particularly to customers who are likely to demand a wide range of investment options and the ability to switch easily their holdings and rebalance portfolios."
Aviva relaunched its wrap and Sipp offering last month after closing its predecessor platform Lifetime in 2008 following a catalogue of administrative problems.
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