Novia is teaming up with Premier Asset Management to offer a discretionary fund management service for advisers.
The initiative will see Guildford-based Premier provide both a model portfolio and bespoke service to advisers using the Novia wrap.
Novia CEO Bill Vasilieff says: "We're seeing steady growth in the use of model portfolios which Premier can provide, as well as bespoke portfolio management for individuals, charities or corporates."
All types of funds will be available on the model portfolios, he adds, with the discretionary manager able to change fund holdings instantaneously.
Funds for the model portfolios will be selected from Novia's range, which include over 100 passive funds with exposure to ETFs.
"If the required funds are not on the Novia platform, we will go out and source them," he says.
Premier managing director, sales and marketing, Simon Weldon says: "Relationships with the full wrap players such as Novia are essential for us as the investment landscape continues to evolve.
"We need to access a wide range of traditional assets as well more innovative investment vehicles to manage clients' capital and we can do just that through the Novia wrap service"
The tie-up with Premier brings to seven the number of partnerships Novia has with discretionary managers.
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