The financial strength and reputation of providers are the two most important factors for advisers considering recommending their products to clients, research suggests.
More than a third (36%) of 500 advisers surveyed online by Zurich said financial strength was the most important consideration, while 29% cited reputation.
Meanwhile, advisers and their clients remain concerned about the return of capital rather than return on capital, with 35% of respondents citing easy access to capital as the fourth most important consideration in any client recommendation.
Flexible remuneration was also high on advisers wish-lists, with 43% naming it their fifth most important priority.
The survey also analysed which factors influence advisers when choosing whether to place their business with a life company.
The results broadly correspond with the key considerations for client recommendations, with reputation in first spot and financial strength in second.
Respondents also rated firms' e-capabilities and their range of online planning tools as important.
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