Aviva has today cut its with-profits income rates for new business, from 3.25% to 2.5%.
While most regular bonus rates have remained the same, the firm says it has cut income rates to match changes already made to unitised with-profits bonuses.
The firm reviews its regular income rates on January 1 each year, and has opted to reduce the rate for new business by 0.75%.
Regular bonus rates for ex-CGNU policies have also been reduced, down 0.5%, which Aviva says brings the guarantees on the policies into line with the actual performance of the fund.
Most other regular bonuses have been maintained at their current levels.
Customers with unitised life and pension policies will see a slight increase in final bonuses.
Final bonuses have risen for some conventional life and pensions policies, but others have seen a reduction.
The third and final special bonus payment will be made this year for eligible investors, with Aviva estimating the total value of the special bonus at 10.7% of total policy value.
Reattribution of the fund's inherited estate is nearing completion, with 90% of customers having already received their payments.
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