Savers need to readdress their approach to private pensions in 2010 - a year in which the general election will shape the financial landscape, says Informed Choice.
Speaking to IFAonline, the company's managing director Martin Bamford urges
savers to take more of an interest in their private pensions and start viewing them as an important investment tool.
With the Surrey IFA's clients predominantly in the 50-70 age category, he says it is important this group gets a grip on their pension pots in what promises to be an uncertain year.
"Historically, clients don't seem to have taken much interest in their private pensions, in regard to where the money is invested, what it provides and what kind of returns it makes," he says. "People need to take pensions more seriously and start viewing them as investment portfolios."
"Pensions are really investments - the pension aspect relates to the chosen tax wrapper."
Bamford adds pensions are becoming an increasingly important asset as a result of the plunge in house prices. And he urges a sea-change in attitude with a more individualised approach.
"Rather than passing the responsibility on to an insurance company, savers should take an active part in selecting individual funds in line with their risk profile," he says.
In terms of 2010, the Informed Choice MD thinks the forthcoming general election will play a crucial role in shaping an uncertain financial landscape. Gilt values, exchange rates and interest rates will all be impacted by the election - which must be called before June 3 - says Bamford.
"Regulatory challenges and economic fundamentals will be the main issues this year - both of which will be influenced by the general election," he says.
He foresees a year of two halves, with a steady first part bringing few surprises and a second, more volatile, half bringing possible shocks to the system.
An expected increase in interest rates could also see cash recover lost ground.
"Cash has fallen out of favour and we might see a reversal in this trend - but I think it is unlikely it will reach its historical highs again for two or three years."
He also thinks it unlikely the stock market will repeat the dramatic rally witnessed in the second half of last year which saw the FTSE surge 50% from March.
"It is great confidence has returned, but people should not make investment decisions on the basis of a very unusual year."
Emerging markets remain an attractive long-term proposition, but he warns against a strategy of putting all investment eggs in one basket.
"The secret of investment is diversification and staying invested," he sums up.
Meanwhile, family-run business Informed Choice seems to have emerged from last year's financial storm in good shape and is currently in the process of recruiting three more advisers to its team.
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Aviva has set out its strategy to launch an investments, savings and retirement division as it seeks to simplify its overall business.
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