Funding shortfall spells end of Baigrie's protection project

The Consumer Protection Insurance Engagement Campaign (CPIEC) was set up earlier this year by LifeSearch managing director Tom Baigrie in a move which saw him finish top of Professional Adviser's ‘50 most influential' list. Against the backdrop of a reported £2.3trn UK protection gap, CPIEC represented a new way to examine the causes of low consumer engagement with protection and develop a consumer campaign to help build awareness of consumers' protection needs. The cost of the plan was estimated £5m in the first year and, if successful, £3m in the second and, perhaps, thereafter. Thi...