Standards International is in discussions with the British Standards Institute (BSI) to be able to offer advisers the world-renowned Kitemark alongside the ISO 22222 in personal financial planning.
The certification body, which has been accredited to certify ISO 22222, says the Kitemark will provide consumers with extra assurances they are dealing with a competent firm.
It is currently in discussions with BSI, which is responsible for awarding the Kitemark symbol, but stresses negotiations are at an early stage.
BSI only recently introduced the Kitemark, which it describes as the "world's premier symbol of trust, integrity and quality", to the services industry and will decide whether Standards International should be granted certification rights.
The ISO 22222, introduced in 2005, aims to "promote consumer confidence by providing an internationally-recognised benchmark for the delivery of personal finance services", Standards International says.
It adds the benchmark directly applies to the 2"ethical behaviour, competence and experience of a professional personal financial planner".
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