Aviva today goes live with an online site designed to cut the time advisers spend on administrative tasks.
The website - Aviva for Advisers - provides a secure way for advisers to search customers' previous quotes, new business or applications.
Advisers will have access to a personalised homepage, a ‘My Clients' service providing a single view of 4 million clients' bonds, pensions and protection policies, and an improved ‘quote and apply' function.
Billy Burnside, head of e-business at Aviva, says: "Over the last 12 months we have been talking and listening to feedback from advisers to understand how they want to interact with us online.
"We've been building our business around advisers and we've totally transformed the secure services section of our site so that we're giving advisers the online services and information they need."
Go to: www.aviva.co.uk/adviser
Engagement and influence
Win free places at the awards
Our weekly heads-up for advisers
Beware ‘investor behaviour penalty’
Develop ‘soft skills’