Scottish Provident is launching a campaign for IFAs outlining how to best communicate the need for unemployment benefit.
As well as a guide, it also features sample approach letters and a list of FAQs, along with a booklet IFAs can give to their clients.
As unemployment figures reach 2.74 million, with youth unemployment expected to exceed one million for the first time today, it is seen as a germane time to promote the cover.
Susan Barclay, Scottish Provident head of marketing, says in light of the global recession there has been "a steady withdrawal of stand alone policies by many companies, and a steady decline of combined policies.
It's important for the industry to work with advisers and consumers to come up with a solution that fits these turbulent times."
Although Scottish Provident is processing more claims, they assert they have paid out over 90% received.
Scottish Provident is part of the Royal London Group, which operates through a number of brands including Scottish Life and Royal London 360.
Growth driven by platform business
No preferred charging model
To 1,552 families and businesses
HL and Liberty SIPP slowest
Lifetime and annual allowances