Jubilee has increased the minimum investment level across its structured product range.
The firm says it wants to target the top end of the advisory market, and has increased its minimum entry level to £15,000.
All existing structured products, as well a new range due to be released soon, will be subject to the new minimum entry level.
Further increases in the minimum investment level are also on the cards as the firm seeks to focus on more affluent customers.
Ian Millward, senior partner at Jubilee, says: "Our new pricing structure is designed to send a clear signal that we intend to focus solely on the higher end of the market. Setting the minimum at £15,000 is a cautious first step but we expect this to increase over time."
The firm has also suspended all IFA promotional activity, saying it wishes to attract customers based on merit over marketing.
"So far, this strategy has been well received, and our average investment size is already considerably higher than is typical for other market participants, and far in excess of our £15,000 minimum," Millward adds.
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