Aegon has taken over from BlackRock as the title sponsor of the popular end-of-year Masters Tennis tournament, which features a number of retired legends of the game.
The five-year deal means Aegon, already the lead partner for British Tennis, will sponsor the event at the Royal Albert Hall until at least 2013. It will now be called the Aegon Masters Tennis tournament.
Confirmed senior players this year include Wimbledon champions Goran Ivanisevic and Stefan Edberg and, for the first time, two-time Wimbledon finalist Patrick Rafter.
Hugely popular players in their time, British tennis fans will nevertheless not have forgotten it was Ivanisevic who put a stop to Tim Henman's best-ever chance to win Wimbledon in 2001, and Pat Rafter who defeated Greg Rusedski in the 1997 US Open final in New York.
To add extra spice, Rusedski played the event for the first time last year and may do so again in 2009.
"The Masters celebrates the greatest champions of the sport and is a natural next step for us," Aegon UK director of marketing Steve Clode says. "Already this year our tennis activity has reinforced our brand credentials, and the Aegon Masters Tennis will enable us to continue this success."
The Aegon Masters Tennis takes place between 1 and 6 December. Tickets are available for purchase now via the box office on +44 (0) 208 233 5882, or by visiting the tournament's official website.
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