Standard Life has added Vanguard funds to its wrap proposition as investor appetite for passive investment solutions continues to rise.
The provider has added 22 Vanguard funds and now boasts about 2,500 vehicles on the platform.
Vanguard, the US fund management giant, unleashed its first low-cost tracker funds on British investors in June.
Its arrival stirred the debate over fund charges and whether active or passive investment styles produce better returns for investors over the long term.
"Active management is still very important but Vanguard is proving very popular," Standard Life head of customer management Mark Polson says. "Advisers have been asking if and when it [Vanguard] will be available."
Steven Sands, the new head of platform sales, adds: "Vanguard's track record in the States is very impressive and some of the trends over there have been finding their way to the UK. Passive investment is a classic case."
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