Almost three quarters of advisers will encourage their children to follow a different career path, research suggests.
A straw poll conducted by IFA promotion service Marketing Innovation Forum (MIF) found 73% would rather their offspring steer clear of a life in financial advice.
"I'm amazed by this result," AIFA director Robert Sinclair says. "I fully understand how difficult it is in the current climate to be a financial adviser but it's an important role and a very stable career choice."
MIF director Derek McGuire adds: "One of our members suggested this survey question and, to be honest, I didn't expect this result at all.
"Our discussion forums are chock full of inspiring success stories from IFAs, even now, and I'm sure the result will be very different if we run this survey again, when our market has recovered."
However, not all of the 166 respondents to the poll were unhappy with their career choice.
"This is a career that can offer huge prosperity when the economy is in better shape and I would certainly be happy for my offspring to pursue this career."
‘Important to have an anchor’
Report to be written by TPR
Lack of innovation for solutions
Some 2,000 consumers affected