Skandia to sponsor golf Senior Open Championship

The group says its research shows financial advisers want Skandia to develop its consumer brand to help support their sales process and this new sponsorship activity forms part of that strategy. This partnership is Skandia’s first foray into tournament golf sponsorship, which builds on its position as Sky Sports’ golf and sailing broadcast sponsor. Skandia’s new golf sponsorship activities complement its long term association with sailing where it continues to sponsor the Great British sailing team, the Olympic Classes regatta, Skandia Sail for Gold held in Weymouth in September and...