Skandia has joined forces with the European Senior Golf Tour to become an official sponsor of the 2009 Senior Open Championship presented by MasterCard and a partner sponsor of the Travis Perkins plc Senior Masters.
The group says its research shows financial advisers want Skandia to develop its consumer brand to help support their sales process and this new sponsorship activity forms part of that strategy.
This partnership is Skandia’s first foray into tournament golf sponsorship, which builds on its position as Sky Sports’ golf and sailing broadcast sponsor.
Skandia’s new golf sponsorship activities complement its long term association with sailing where it continues to sponsor the Great British sailing team, the Olympic Classes regatta, Skandia Sail for Gold held in Weymouth in September and the Ellen MacArthur Trust Skandia Round Britain Voyage of Discovery.
Sponsoring these two golf tournaments will give Skandia high profile brand building opportunities at Sunningdale Golf Club for The Senior Open Championship presented by MasterCard from July 23-26, and at Woburn Golf Club for the Travis Perkins plc Senior Masters from September 4-6.
Jo Gilbey, head of advertising for Skandia, says: “We are very excited to be involved with both of these events for the first time. Skandia’s participation builds on our broadcast sponsorship of golf on Sky, which started in April, and will increase awareness of the Skandia brand amongst existing and potential customers.”
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