Lincoln Financial Group says it remains committed to its i2Live product after being bought by Canada-based Sun Life Financial.
The £195m deal will see Lincoln's UK operations carry the Sun Life Financial of Canada brand, with the acquisition expected to complete in September.
Lincoln says it will release further details of the deal and how it affects the existing product range over the coming weeks, but will remain committed to the promotion of its i2Live, Financial Foundations and Unit Trust range.
Sun Life is a large Canadian insurer, active in markets across the world, including North America and China, but has been running a closed book of pensions and annuity business in the UK since 2001.
It is thought the firm has bought Lincoln in order to access its IFA distribution channel, as its direct sales methods had proved unprofitable, leading to its decision to close to new business.
The £195m deal will increase Sun Life's assets under management by 60% to around £10.6bn.
Donald Stewart, CEO of Sun Life Financial, says: "Sun Life is seizing a compelling opportunity to expand the scale of its UK business by acquiring a highly complementary and sizable block of business.
"The combined operation is expected to generate attractive returns and serve to position Sun Life for future growth in one of the world's largest life insurance markets."
Helen Turner, Lincoln's director of UK sales and marketing, says: "We will continue with the promotion of the i2Live product, Financial Foundations and Unit Trust range and will provide full Q&A and further briefings over the coming weeks and months as we start to make plans for when the acquisition is completed, anticipated to occur by the end of September this year.
"The Sales Teams are very excited about the great opportunity for accelerated growths in the UK market. Sun Life Financial Inc. has exceptional financial strength and its interest in expanding in the UK is fantastic news."
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