Women spend five times longer than men when choosing an outfit but are likely to spend 15 minutes less than their counterparts managing their weekly finances, suggests research.
A marketing campaign launched by Scottish Widows known as ‘Preparation Nation’ reveals the sexes have very different attitudes to planning and preparing, with the fairer sex devoting extra time to more or less every day-to-day task than their male counterparts, while men are likely to spend more time on managing their assets.
Under a banner of helping people prepare for key events in their lives, Scottish Widows has created a special website which it says contains a range of tools and information to help people prepare for life events such as planning a wedding and planning finances.
The site – www.preparation-nation.co.uk – itself acts as an alternative marketing message to the traditional life insurance provider website and is directed more at assessing the issues people might need to consider in order to prepare financially for these events, albeit the site attempt to show what some individuals have to do to prepare for key events in their lives, such as a wedding.
It offers a host of research on people’s attitudes to life and preparation, including financial calculators and an ‘Indulge-o-meter’ which encourages the user to cut back on their ‘vices’.
To accompany the launch, research conducted on 2000 people in the UK, and 1000 people in France, Germany, Italy and Spain suggests while men and women are largely stereotypical when it comes to preparing to go out, shopping and doing domestic duties – women spend more time on these matters – men still spend 15 minutes more each week on reviewing their finances than women.
Further findings indicate 63% of women do not feel they are prepared financially for life compared to half of men (54%), with both parties spending less than an hour a week on their finances and consumers spend the same time on planning our car insurance as they do their pensions.
At the same time, however, both sexes reveal they spend less time on making one of the biggest decisions of their lives – two-thirds (66%) says they spent 30 minutes or less viewing the property they bought while half a million people in the UK are thought to seen their property purchase fall through because they hadn’t pre-arranged the mortgage.
If you have any comments you would like to add to this story or would like to speak to its author about a similar subject, telephone Julie Henderson on 020 7968 4571 or email [email protected].
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