The Association of British Insurers (ABI) has sent out an updated resource pack to insurers this week, to help them to ensure their marketing and publicity material for life and pensions products is ‘clear, fair and not misleading.'
The publication has been sent to ABI member companies, along with various other relevant stakeholders for consultation and is in conjunction with the five-point action programme to foster confidence in long-term savings.
Natalie Evans, life and Pensions Policy Adviser at the ABI, says financial promotions are important to companies as a way of building brands and to sell their products through print, broadcast and billboard advertisements.
Evans says: “Healthy competition between insurance companies is good for customers, as it leads to lower prices and better products. Our resource pack is intended to help companies ensure that all consumers are given clear and fair information through financial promotions.”
The consultation period ends on 9 September, with a final version to be released during the Autumn.
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Joined as head of strategy, multi asset, in June
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