Almost two thirds of consumers use the internet to research a house purchase and over one fifth would consider actually buying a home online, new research reveals.
According to a survey from SmartNewHomes.com, houses and cars are the most researched products online by far, with 59.7% of consumers researching homes online. It says less than 10% of respondents said they would only buy a property offline. Convenience in being able to shop in their own time was the number one reason consumers gave for preferring to shop online, closely followed by being able to get cheaper prices and better deals and having more options to choose from. David Bexon, managing director of SmartNewHomes, says: “More and more people are realising the benefits of using the ...
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