Almost two thirds of consumers use the internet to research a house purchase and over one fifth would consider actually buying a home online, new research reveals.
According to a survey from SmartNewHomes.com, houses and cars are the most researched products online by far, with 59.7% of consumers researching homes online. It says less than 10% of respondents said they would only buy a property offline.
Convenience in being able to shop in their own time was the number one reason consumers gave for preferring to shop online, closely followed by being able to get cheaper prices and better deals and having more options to choose from.
David Bexon, managing director of SmartNewHomes, says: “More and more people are realising the benefits of using the internet to research and buy a multitude of products.
“With tools such as virtual tours and e-brochures becoming more common place, it is only a matter of time before we see consumers buying properties directly over the internet. For buyers such as investors who purchase properties off-plan, this would not be a big leap from the way they currently buy houses, and any additional discount secured by cutting overheads equates to greater returns on their investment.”
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