AXA has cut rates across its life protection range to keep up with an increasingly price-driven market.
The biggest drop, of 9%, is for its Guaranteed Level Life Cover with an average reduction of 6% across all products.
Other covers affected include Decreasing Life Cover and Earlier Critical Illness Cover.
Iain Mallon, director of protection marketing at AXA, says: “As part of our continuous review of our pricing we have brought down the cost of these covers to make sure we remain one of the most competitively priced protection insurers.”
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