The majority of IFAs feel clients will no longer accept underperformance from green and environmental funds, Virgin Money research reveals.
In a poll of 100 advisers, 51% say clients are not willing to take a hit for morally just considerations, while 37% are prepared to suffer poor performance.
It also found 69% of advisers believe green and environmental funds can compete with unscreened offerings on results.
“Until now, the perception of environmental investing has been that investors must sacrifice some performance in return for going green,” Virgin Money spokesman Jason Wyer-Smith says.
“However clients are no longer as willing to accept lower returns on their investments as a price for following their consciences."
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