A website designed to keep advisers up to speed with developments in the equity release market has been launched by Just Retirement.
The retirement solutions provider says the site also offers a number of marketing tools to help generate new client enquiries and maintain existing business.
It provides an overview of the equity release market, addressing key facts, trends and demographics as well as citing recent research. It also looks at the types of product available, with links to organisations such as SHIP and the FSA.
In addition, there are checklists on each campaign area plus a series of separate guides with information on topics ranging from advertising and public relations to web marketing and event planning.
David Cooper, marketing director at Just Retirement, says: “We will continue to support and educate IFAs in whatever ways we can in this important area of the market and, with this in mind, we launched this online resource area dedicated to equity release.”
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