Political parties are ignoring the 'silver swingers' as they track down voters in the run up to Election Day, new research indicates.
A survey conducted by ICM Research for Age Concern and women’s equality campaigner Fawcett, finds the Labour Party to be the least popular party among female voters aged 55 and over, a number approaching some nine million.
The report ‘Older Women – your future in their hands’ says one in three women aged 55 and over feels Labour is doing little to attract their votes and address their concerns, while 27% feel they are being overlooked by the Conservative party with the same number feeling neglected by the Liberal Democrats.
Moreover, 54% of women aged between 55 and 64 questioned, say a strong pension policy that delivers for women would sway their party vote. Labour again ranks poorest with only 18% of respondents saying the party is prioritising pensions in retirement in comparison to the Lib Dems with 33% and Conservatives with 32%.
Interviewing 2030 adult females, ICM finds, as many as three in four women over 55 intend on voting in the General Election, while one million have not yet decided to whom their vote would go.
Gordon Lishman, director general of Age Concern says: “It is good news that the parties have woken up to the grey vote but they need to do more to win over older women. The over 50s are a very diverse group and this report reveals that politicians cannot be complacent about their votes.”
Dr Katherine Rake, director at Fawcett adds: “Women’s pensions will be on the 2005 election agenda like they have never been before. Politicians need to understand this and respond to what women want if they want their support in the General Election.”IFAonline
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