Political parties are ignoring the 'silver swingers' as they track down voters in the run up to Election Day, new research indicates.
A survey conducted by ICM Research for Age Concern and women’s equality campaigner Fawcett, finds the Labour Party to be the least popular party among female voters aged 55 and over, a number approaching some nine million. The report ‘Older Women – your future in their hands’ says one in three women aged 55 and over feels Labour is doing little to attract their votes and address their concerns, while 27% feel they are being overlooked by the Conservative party with the same number feeling neglected by the Liberal Democrats. Moreover, 54% of women aged between 55 and 64 questioned, say a...
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