The Association of IFAs has appointed a former head of group insurance marketing at Sun Life of Canada, Rebecca Pratley, as its head of marketing at the trade body.
Pratley has worked in financial services marketing for 14 years, as she has been running her own marketing firm, Marketing Clarity, handling brand management, advertising and internal communications.
Prior to this, she was with Sun Life of Canada, and spent some time in Hong Kong under an international assignment.
In her new role at the Aifa, Pratley will seek to acquire and retain new members as well as keep Aifa and Association of Mortgage Intermediaries members informed about developments, activities and events.
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