Former James Hay key accounts director Shaun Sandiford has joined wrap provider Ascentric, it has been confirmed.
Sandiford is set join the whole of market wrap provider as head of sales on Monday having spent five years with the SIPP specialists.
Ascentric, which was bought by the Royal London Group a year ago, says Sandiford will be responsible for its national business development team and will continue to work with leading advisers and wealth managers across the UK.
It adds Prudential’s head of proposition and market strategy Dominic Ventham will also join the firm as head of marketing.
Hugo Thorman, executive managing director at Ascentric says he is “delighted” with the dual appointment.
“Between them, their extensive experience of wrap, the investment sector and their understanding of the needs of advisers will ensure we continue to meet market needs,” he says.
Ventham spent more than a decade at Prudential and played a key role in its ‘Plan from the Pru’ brand campaign in 2002.
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