UK consumers posted a record amount of savings through the National Savings and Investments website in August, the executive agency reports.
The £117m invested represented more than 10% of all money invested across all the provider’s products, and was the highest monthly total since the website was introduced in 2002.
Total online sales since the website relaunched in January this year have hit close to £500m. In the eight months to January total online sales were £31m.
A key driver has been new television advertising pushing sales of Premium Bonds through the late summer, building on the website function that has seen the product take 94% of August online sales.
NS&I says its first television campaign for six years helped it reach a total of more than £70bn invested across all its products by September. Some £1bn in new money was invested in August.
NS&I is focused on the telephone and internet as key sales channels, while also looking to promote a regular savings option for customers. Customers can still buy products via post and in post offices. Distribution through various Tesco stores will also start later this year.
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