Advisers are considering the cost of protection products ahead of its pay-out and service levels, research suggests.
The study, carried out by Lincoln Financial Group, concludes IFAs look at competitive pricing first despite increased focus by providers on other issues, including the flexibility of underwriting. In addition, the research, formed from interviews with 192 advisers between January and April, suggests a presence on portals is the second most important consideration. Furthermore, according to the study IFAs anticipate the pricing of premiums to continue to be the deciding factor in the future, with 78% suggesting they will continue to place their business with the most competitively priced p...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes