Call centres talking into thin air - AIFA survey

clock

More than 60% of IFAs feel providers' telephone operators are unable to sufficiently answer questions about their products and services, a monthly survey published by the Association of IFAs suggests.

Adding to advisers' frustrations, more than half, 55%, said call centres were unable to answer their questions quickly enough, while almost the same number, 54%, said their calls were unable to get their calls answered promptly. Other irritating issues identified by IFAs involve queuing systems that give no indication of how quickly somebody might answer a call, operators not calling back when they have promised to do so, and recorded messages rather than people. The top three ways to improve services identified by IFAs are: greater knowledge of products and services on the part of ca...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women in Financial Advice Awards 2024: One week left to nominate!

Women in Financial Advice Awards 2024: One week left to nominate!

Awards ceremony on 6 November at London’s Marriott Grosvenor Square

Professional Adviser
clock 25 April 2024 • 1 min read
Compliance-focused adviser generation 'lost the human touch'

Compliance-focused adviser generation 'lost the human touch'

‘Now there's soft skills training but advisers naturally did it back then’

Isabel Baxter
clock 24 April 2024 • 2 min read
Advice firms face data challenges amid new regulation

Advice firms face data challenges amid new regulation

Firms face challenges in collecting data and due diligence processes

Sahar Nazir
clock 24 April 2024 • 1 min read