More than 60% of IFAs feel providers' telephone operators are unable to sufficiently answer questions about their products and services, a monthly survey published by the Association of IFAs suggests.
Adding to advisers' frustrations, more than half, 55%, said call centres were unable to answer their questions quickly enough, while almost the same number, 54%, said their calls were unable to get their calls answered promptly. Other irritating issues identified by IFAs involve queuing systems that give no indication of how quickly somebody might answer a call, operators not calling back when they have promised to do so, and recorded messages rather than people. The top three ways to improve services identified by IFAs are: greater knowledge of products and services on the part of ca...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes