Standard Life launched its online dedicated SIPP solution to advisers earlier this week, offering a new fund trading service.
The new online trading service allows advisers to buy, sell and switch funds quickly with no manual intervention. It follows the recent re-launch of its online SIPP quotation system.
Standard Life distribution e-commerce manager Ross Dunlop says the service has already received a tremendous response despite only being live for a few days.
“Advisers now use the online SIPP quotation service for over 20% of all their SIPP new business quotation,” he says.
“Our online fund trading service should help advisers ensure that fund trades are placed in a timely matter, with no delays.
“In addition with straight through processing and an audit trail generated by the trade, advisers can have full confidence in a process that has been designed to meet their compliance requirements."
Dunlop says he expects Standard Life to complete its online adviser SIPP proposition by allowing new business writing some time this summer.
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