IFA firm Chartwell has unveiled its new look as it re-brands to bring its four separate business activities under the Chartwell name.
It says the new single brand – Chartwell Group - is designed to provide clients with greater clarity and strengthen the firm’s position in the marketplace, which means from now on its businesses will be known as:
- Chartwell Private Client Ltd,
- Chartwell Fund Management Ltd,
- Chartwell theinvestorcentre.com
- Chartwell Funding Ltd
- And Chartwell Open-Ended Investment Company is the new title for the firm’s multi-asset OEIC.
The re-branding exercise follows on from the firm's merger with IFA firm Cavendish Grant 18 months ago, as Chartwell says its continued expansion and focus on providing clients with a wider range of products, services and market insight means a single brand identity will "promote greater recognition of the scale of Chartwell’s offering".
Jim Grant, chief executive of Chartwell, says the re-brand is a positive step to bring clarity to its clients, strengthen its proposition and ensure it has a solid platform for growth.
He adds: “We’ve broadened our portfolio of products, listened to what our clients want and launched innovative services such as theinvestorcentre.com. Chartwell is a name that people know and trust, and the re-brand will help us build on what we’ve achieved as a business.”
And Lord MacLaurin of Knebworth, chairman of Chartwell, adds: “This is an exciting time for the company. The team has worked hard to integrate different aspects of the business without losing the qualities that make Chartwell unique, namely its ability to think creatively, to provide innovative investment options, to listen to clients and to give them what they need.”
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