Standard Life Investments (SLI) will remove the initial charge on its investment trusts during this year's ISA season.
The offer is open to those investing through an SLI ISA or savings scheme and clients who transfer existing ISA or PEP investments to the company.
SLI manages nearly £800m in investment trusts, which includes the Standard Life Equity Income trust, the Standard Life UK Smaller Companies trust, the Standard Life Investments Property Income trust and the Standard Life European Private Equity trust.
“Following the recent market correction, combined with widening discounts in the investment trust sector, this offer comes at a time when values are more attractive than they have been for some time,” SLI investment companies head Gordon Humphries says.
The offer runs from 1 February to 31 May 2008.
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