Over half of the public are willing to put money in ethical investments even though they assume the returns will be less than mainstream offerings, new research suggests.
In an F&C/OnePoll study of 2,000 UK residents, 55% are prepared to invest ethically in the belief they would have to sacrifice returns to conventional investments.
Of those prepared to invest ethically, 44% would stick by the investment if it delivered a return 2% lower than mainstream funds, while 26% would keep the faith even at 5% below.
F&C Investments director Jason Hollands says while many advisers are aware of the strong demand for ethical and green investments, many funds are only discussed at the request of the client.
“Our research shows that some 45% of respondents believe advisers should proactively raise this as an investment option with them," he says.
"The public are increasingly demonstrating that they are inclined to take ethical and an environmental factors into consideration in their spending decisions.
“The research also suggests that ethical investors are inclined to have high degrees of loyalty to their investment strategies once invested.”IFAonline
'Right thing to do'
£69m spent on upgrades
European fintech market 'underserved'