Axa is shifting its tied sales operation, Axa Adviser Network, to its intermediary subsidiary Thinc Group, lifting Thinc's adviser base by another 260 advisers to over 1000 intermediaries.
Thinc has a business model which offers advisory firms the option of running tied, multi-tied and whole of market offerings but while the AAN arm will be treated in exactly the same way as other advisers officials say there is “much work to be done now on the details of how we will manage the integration”. Axa’s move is similar to that announced by Royal Liver in December 2005 when it transferred the direct sales force of its operations to Park Row, its intermediary arm. Royal Liver’s shift allowed the sales arm to expand its advice options into the multi-tied market as well as give emplo...
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