Long-term investors 'will parry credit crunch blow'

The firm says prudent investing depends partly on buying quality equity investments and holding on to them – “time in the market, not timing the market”, it says. Edward Jones says investors can probably think of dozens of reasons not to be in the stock market, as they may have done during the Falklands War and the 2003 invasion of Iraq, but that patience will reap reward. It points out an investment of £10,000 in common shares made in 1977, at the height of the global energy crisis, would today stand at over £750,000. The same amount during the ‘winter of discontent’ in 1978 would retur...