Prudential has signalled an intention to conduct more business direct with consumers, according to details of the life insurer's full year results.
The life insurance group – which now has operations in the UK, US and Asia – says a team of senior executives set up in May 2005 “with a brief to identify ambitions and business strategy to maximise massive sustainable growth” has concluded while greater concentration of retirement-based wealth is a major opportunity for Prudential, the firm needs to earn more money direct with consumers as well as through its links with financial advisers. “We must complement our strong and import intermediary links by expanding the proportion of revenue derived from direct customers; and ensure that we b...
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