Suffolk Life was awarded Investor in Customers (IIC) accreditation for the second time today.
The SIPP provider says the award recognises the importance of customer service in light of the recent suspensions of some SIPPs due to poor service standards.
Suffolk Life was the first company ever to be awarded the IIC when it was established in 2006.
It says high service levels are vital for advisers and their clients, and says recent problems for some SIPP administrators highlight the need to invest in customer service.
In recent months, Alliance Trust decided to close its SIPP to new business due to poor administration and service standards, and Freedom SIPP was suspended after the FSA said its service levels were not up to scratch.
John Moret, sales and marketing director at Suffolk Life, says: "With increased competition and pressure on costs for SIPP products, competitive edge is very important.
"We always endeavour to take the time to research the service experience with advisers that have used us."
Neil Craig, managing director of IIC, adds: "Personal service has helped Suffolk Life achieve the business results that it has to date.
"From being our first accreditation 2 years ago, we were interested to see how the business had moved its service proposition forward and the extent to which it had continued to strive for service excellence."
Contact: John Bakie, Tel: 020 7484 9805, e-mail: [email protected]IFAonline
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