Aegon Scottish Equitable has increased its maximum free cover benefit to £1.25m for all new and existing group life schemes at renewal or next rate review.
The free cover, previously £1m, also applies to group income protection for existing schemes of £100,000.
Aegon says the move will reduce the amount of underwriting and provide a quicker, immediate full benefit cover for scheme members.
"We're constantly working to provide our customers with market competitive products," says Simon Bailey, head of service at Aegon employee benefits.
"By increasing free cover, we've reduced the impact of underwriting on senior staff. That means more time in the office, particularly important in these economic conditions. "We want to make it easier for our customers to do business with us."IFAonline
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